Midwestern Booklovers Unite Convention

Midwestern Booklovers Unite Convention
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Monday, March 16, 2009

And Today's HUH?!? Moment Brought to You By...

NBC! Yup, those crazy, hip kids over at NBC, parent company of The Sci Fi Channel, have decided in their ultra-cool-hip way that perhaps Sci Fi is just too geeky a name for a channel. After all, people who tune into a channel called Sci Fi might actually expect programs centered around, I dunno, science fiction! And let's face it, science fiction is for "geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that", not REAL people like you and me, right?

So they've decided on a name change, since, let's face it, The Sci Fi channel does more than play science fiction (professional wrestling or Scare Tactics, anyone?). The new name?

Syfy.

“When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it,” Mr. Howe said. “It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise.”

Um.

Are you f'ing kidding me? It's a joke, right? Right?

No?

So let me get this straight. You are changing the name of an entire network, one that has a solid fan base, one that is "coming off the best year in its history", to something people would text on their cell phones so that you'll looke more "hip"? Like those text messaging viewers, the very ones you're targetting, aren't going to know what SyFy stands for?

HUH?!?

In conclusion? I think whoever came up with this name needs to return to his mother's basement and play some more video games. I mean, what's next? CNN becomes Srsly?

2 comments:

molli said...

the mind..it boggles...Can we blame Bonnie Hammer for this?

Dana Marie Bell said...

Someone on Twitter came up with renaming Lifetime: Television for Women LOLSOB. Soda, meet monitor. :D

Favorite Quotes

"I had the right to remain silent, but I didn't have the ability." Ron White

"So let me get this straight. You want me to kill the little guys, kill the big guys, crowd control those I can't, buff the team, debuff the boss, keep myself alive, AND keep you alive, all while waving a stick and dressed in a towel?" - Anonymous Role Playing Gamer

"I think that statue over there is a statement on modern life. The statement is, "Well, shit." - Varric, Dragon Age II

"Why is it all claws and guns? Can't we piss off a fuzzy planet? Still dangerous, but hey. Bunnies." - Joker, Mass Effect

"Last night, I lay in bed looking up at the stars in the sky and thought to myself, "Where the heck is the ceiling?" - Dilbert


"Aim at the high mark and you will hit it. No, not the first time, not the second time and maybe not the third. But keep on aiming and keep on shooting for only practice will make you perfect. Finally you'll hit the bull's-eye of success." - Annie Oakley

"It is only when you fall that you learn whether you can fly." - Flemeth, aka The Witch of the Wilds, Dragon Age 2

"The very existence of flamethrowers proves that sometime, somewhere, someone said to themselves, 'You know, I want to set those people over there on fire, but I’m just not close enough to get the job done.'” - George Carlin

"I hear there's a wild bridge tournament down the street. And you know Bridge. It's a lot like sex. If you don't have a great partner, you'd better have a good hand." Barry Weiss, Storage Wars

"You know, I used to think it was awful that life was so unfair. Then I thought, wouldn't it be much worse if life were fair, and all the terrible things that happen to us come because we actually deserve them? So, now I take great comfort in the general hostility and unfairness of the universe." - Marcus Cole, Babylon 5, "A Late Delivery From Avalon"

"I aim to misbehave." - Capt. Malcolm Reynolds

"Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid." - Albert Einstein

“If you think you can or think you cannot, you are correct.” - Henry Ford