And Today's HUH?!? Moment Brought to You By...

NBC! Yup, those crazy, hip kids over at NBC, parent company of The Sci Fi Channel, have decided in their ultra-cool-hip way that perhaps Sci Fi is just too geeky a name for a channel. After all, people who tune into a channel called Sci Fi might actually expect programs centered around, I dunno, science fiction! And let's face it, science fiction is for "geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that", not REAL people like you and me, right?

So they've decided on a name change, since, let's face it, The Sci Fi channel does more than play science fiction (professional wrestling or Scare Tactics, anyone?). The new name?

Syfy.

“When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it,” Mr. Howe said. “It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise.”

Um.

Are you f'ing kidding me? It's a joke, right? Right?

No?

So let me get this straight. You are changing the name of an entire network, one that has a solid fan base, one that is "coming off the best year in its history", to something people would text on their cell phones so that you'll looke more "hip"? Like those text messaging viewers, the very ones you're targetting, aren't going to know what SyFy stands for?

HUH?!?

In conclusion? I think whoever came up with this name needs to return to his mother's basement and play some more video games. I mean, what's next? CNN becomes Srsly?